I study, teach, and create at the intersection of rhetoric, design, sound, media, and borderland culture.
I am a Ph.D. in Rhetoric and Composition from The University of Texas at El Paso and currently a Postdoctoral Teaching Fellow at Texas Tech University. I am a Mexican Latino scholar, designer–educator, and new media creator born and raised on the U.S.–Mexico border, between Ciudad Juárez and El Paso. I am also a Mellon Research Scholar contributing to Latinx Sound Cultures Studies, established in 2022 with support from the Crossing Latinidades Humanities Initiative program at the University of Illinois Chicago through a grant from the Andrew W. Mellon Foundation.
My interdisciplinary work bridges Rhetoric and Composition, Technical and Professional Communication, Digital Humanities, User Experience (UX), Sound Studies, and Border Rhetorics. I examine how digital, sonic, visual, and multimodal forms of communication shape identity, belonging, memory, and cultural expression, particularly within U.S.–Mexico border contexts.
Through projects such as Border Soundscapes, I investigate how sound functions as an archive of place, memory, and community while exploring broader questions of communication design, storytelling, digital mapping, public humanities, and user-centered experiences across media environments. As an educator, I bring these interests into courses in writing, rhetoric, technical and professional communication, multimodal composition, UX-informed communication, digital media, and public-facing storytelling.

Interdisciplinary Scholar • Designer–Educator • New Media Creator
Technical & Professional Communication • Digital Humanities • UX • Border Rhetorics • Sound Studies
Academic Appointments
Texas Tech University
Department of English
Postdoctoral Teaching Fellow, 2025–Present
First-Year Writing Program
Large-enrollment first-year writing instruction, curriculum alignment, and GPTI mentoring.
The University of Texas at El Paso
Department of English
Adjunct Faculty of English, Rhetoric, and Writing Studies, 2024–2025
First-Year Composition Program
Assistant Instructor of English, Rhetoric, and Writing Studies, 2018–2024
First-Year Composition Program
Assistant Director, University Writing Center, 2020–2021
Writing Center administration, consultant mentoring, writing support, and student-facing workshops.
El Paso Community College
Department of English
Adjunct Faculty of English, 2025
First-year composition and integrated reading/writing instruction.
Education
Awards
Doctoral Degree in Rhetoric and Composition/2024
University of Texas at El Paso
Dissertation Title: Border Soundscapes: Latinidad, Belonging, and Sense of Place in the Paso del Norte Region/2024
Master's Degree in Studies and Creative Processes in Art and Design/2015
Universidad Autónoma de Ciudad Juárez
Awards: Summa Cum Laude
CONACYT Full Program Scholarship
Area of Specialization: Communication & Design
Bachelor's Degree in Graphic Design/2009
Universidad Autónoma de Ciudad Juárez
Area of Specialization: Multimedia Design and Motion Graphics
The University of Texas at El Paso
Outstanding Thesis and Dissertation Award/2023-2024
The University of Illinois at Chicago
Crossing Latinidades Humanities Research Initiative Fellowship by the Andrew W. Mellon Foundation/2022
The University of Texas at El Paso
CGS Humanities Coalition Grant Writing Project 2022
Dorrance D. Roderick Summer 2020 Fellowships
Diana Natalicio Award 2018 (Promising New Scholar)
Computers and Writing Conference 2022
Best Webtext Award at the Computers and Writing Conference on May 20th: Flores & Dura (2021) "The border soundscapes project: Pursuing border identity through sound." https://kairos.technorhetoric.net/26.1/praxis/flores-dura/index.html
Universidad Autónoma de Ciudad Juárez
Summa Cum Laude/2015
CONACYT Full Scholarship/2013
Languages
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Spanish
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English
